Saturday, November 3, 2007
When i decided to come to China... I was super kicked....
a land of mystery, history, culture... an emerging super power...
from what i have gained from this trip till now...
welll it couldnt be any worse.. (actually.... maybe it could)...
In Guilin (amazing landscape and jazz) today..thankfully leaving for Shanghai( New York, New York!) tomorrow!
The trip till now:
Beijing : Ming Tombs (other than sacred path, not amazing), Tienanmen's Square (too much of Beijing 2008 logos abound), Forbidden City (should have remained forbidden), Summer Palace (all summer and water, very little palace), Great Wall of China(the only saving grace in a dead city), Legend of Kung Fu(A fantastic show at the Red Theatre... 5 Stars!)
Xi'an: Terracotta Warriors(fantastic, highlight of the the tour), Tang Dynasty Show(Amazing Dance Show), Big Wild Goose Pagoda (not all the pagoda i thought it to be)
Guilin: Nothing great in picturesque ness, Li River Cruise(rip-off, waste of 5 good hours!), Fubo Hill(illogical.)
Shanghai : Coming soon....
Have clicked around 400 pictures and will upload them once i am back in bombay.
Cheers, and zee gee an (goodbye) from Guilin.
Monday, October 22, 2007
HAS BEEN A CRAZY WEEK AND A HALF:
- I had my exams the whole of last week.
[Blog About Papers and Preparation en-route!]
- I went partying last night with Malvika,Reema,Neha,Priya and Co...
[Blog and Pics Coming up!!!]
- Kimi Raikonnen won the Formula One Driver's World Championship in a fantastic season finale at the Brazilian Interlagos Circuit, Sao Paolo, this Sunday. What a race!
[Will Blog about this turbulent season!]
- Happy Dussehra to all my readers, and Shubho Bijoyo to all the bengalis out there!
[Blog Updates are on their way as I type! :) Thanks for sticking around! Hugs!]
Wednesday, October 10, 2007
8th October - I call up Malvika and Reema, say : A V to the A party tomoro! What say! Time: 8:05pm
8th October - Malvika & Reema: Ya ! BABY YA!!!! Time: 8:05pm and 30 secs!
That's how long it took to plan the pre-exam bash on the 9th of October.
Why party when exams are just around the bend?
- To study with a renewed vigour.
- To get a break from the din of books.
- Just for fun. (No reason really)
I watched a Simpsons episode once:
With us it wasnt the truth at stake, but our studies.. which by the way, are still to be completed.
First I will create a Freudian snip of what yesterday was:
Now the explanation:
The party which was to begin at 11, began at 2.
Malvika: LATE (well fashionably dahling)
Reema: LATE (sleepyhead, internet addict)
Priya: LATE (quite a commonplace now!)
Surprise entrees (who added even more life to the party):
Tanima: works (office work!) at parties
Neha: refused to overdose on the tobasco!
What we did:
- Well loads of V to the A!
- Monopoly with modified rules!
- A random game, whose name Priya knows.. she is officially, the GameMaster!
- Danced like insane idiots (yes I did my usual ass shake, and crazy dancing, need to locate the videos and will put them up!)
Now the creme de la creme!
Malvika and Yours Truly, the bumfight of the century.
Weapons: Hands and Feet
Rules: None! (yes kicks and blows landing in every possible place! :P)
Highlights: I became a horsie, my hand got tangled in malvika's hair, snake dance to appease the evil one!
- Sprained neck (almost)
- Bruises on my arm which look like i got raped by wolves
- Malvika bruised and maimed by a wooden horse.
- Neha's foot crushed by Malvika.
- Reema leg scratched.
- Priya kicked on head by Reeema (hilarious!)
- Broken glass
In a sense a total barbaric laugh riot! Definitely fun, and totally random and crazy, that's just how we are!
Hope you enjoyed the pictures and the video!
Looking forward to the next party on the 20th or 21st of this month! woozaaa!!!!
do you really
She looked down at her hands,
Lifting them up,
like the sunflower,
turns to face the sun,
she placed it on my hand.
Held my fingers,
played with them,
like a baby plays with the father’s.
I looked up at her face,
of a deep intense feeling.
Her beautiful lips,
like the petals of a rose,
as they parted into a smile.
Her eyelids fluttered like
in the morning sun.
She looked up at me,
I got my answer.
I found it after ages here. Wrote this long back, when I was in this constant platonic stupor of a crazy love, where there was no age, and there was no protocol.
Saturday, October 6, 2007
And then the glad, barbaric blood came back
Singing a livelier tune; and in my pulse
Beat the great wave that surges and exults. . . .
Why I was there and whither I must go
I did not care. Enough for me to know
The same unresting struggle and the glowing
Beauty of spendthrift hours, bravely showing
Life, an adventure perilous and gay;
And Death, a long and vivid holiday."
~ extract from The Swimmers, Louis Untermeyer
According to some people, life is full of struggle and worries. Not a day passes when one has no cares about oneself, family and others. People say that in life one has to achieve much for self-actualization, or to prove to oneself that one can survive in the battlefield called ‘Life’.
It has been perceived by poets that death is an ‘everlasting holiday’, where man lives without a care or worry in the world.
If one observes, during life one always has the worry at the back of one’s mind as to what would be the consequences of one’s death on one’s environment i.e. family, friends etc. Therefore life which is full of worries becomes death, since one worries about one’s death and one’s life.
Now life need not really be like a battlefield, its how one perceives it that matters. Life is actually supposed to be a zone to improve and nurture oneself physically and mentally. Now also note that when we have a holiday, we tend to nurture our talents and skills. Since death has been defined as the ‘everlasting holiday’, then we have forever to improve on our skills and basically facilitate personality development. Therefore death becomes what life ideally should be.
Hence, life is equal to death and death is equal to life.
How do we really know what death really is like?
Can we truly rely on what people who have supposedly had near death experiences and gone into comas say?
These people may have been considered medically dead, but were they truly dead?
The ECG may depict a flat heartbeat graph, but only a visual graph cannot truly prove that a person is dead. A person can never truly be dead until his mind shuts down.
Now I know the debate here is that medical sciences have proved that the mind has shut down…but can we really prove that the mind is truly shut down, and what we see is not a defense mechanism of the mind. The mind could easily be portraying an image of inactivity but the mind could be very much active.
But who shuts down the mind? No it’s not the Supreme Creator, Jesus according to the bible any or other God. It’s us humans ourselves. When you close the door to your mind, you can be truly declared dead. But why do we do so? The reason is that, the fact that our physical body is useless is so shocking to us that we give up all hope and decide to switch off. But even if you don’t lose hope and come back to ‘conscious/physical’ living, your experience could not be termed as death.
Death is the ultimate, underrated mystery. We will probably never truly find out what death is, no matter how far science advances, because even if we were to map the brain and produce visual images in the future, we would only see what the mind has stereotyped death as, not death as itself. Also in death mind and body are both redundant.
But what we know, is the memories that death leaves us with, and time, the ultimate healer, at the end of the day what does it heal. A friend of mine, Janvi, sent me the following poem, and I think it speaks volume. The painful memories or the moments gone by, what is healed, I leave that to you, reader, to decide.
"Time does not bring relief; you all have lied
Who told me time would ease me of my pain!
I miss him in the weeping of the rain;
I want him at the shrinking of the tide;
The old snows melt from every mountainside,
And last year's leaves are smoke in every lane;
But last year’s bitter loving must remain
Heaped on my heart, and my old thoughts abide.
There are a hundred places where I fear
To go - so with his memory they brim.
And entering with relief some quiet place
Where never fell his foot or shone his face
I say, “There is no memory of him here”
And so stand stricken, so remembering him."
~Edna St Vincent Millay
Thursday, October 4, 2007
They stick to the tried and tested mediums, be it television, radio or the grand daddy of them all, print.
But at the end of the day, in 2007, television costs are astronomical, and show no signs of abating, radio reaches out the masses,and is in a sense cost effective, but limited, as it's all about the sound, no visual.
And in this world of moving pictures, video iPods,Zune's and LCD's it's all about the visual baby!
Print, well it has the visual, powerful definitely, but it's static.
Image Courtesy: AdsOfTheWorld
So how do you get a form of media, which is powerful,has good reach,and is visual... not to forget cost effective!
Here's where viral videos come in.
For */*FREE*/* hosting you have many providers:
Video Length : ranges from 10 mins... to well as long as you can tape it...
Reach: Every person, who logs in to the site. Which for major players like YouTube and Metacafe is in the millions...
For our advertising project recently we used a viral video to spread buzz about our product:
Indian media has been apprehensive about UGC
But today, I was pleasantly surprised...
I received this email in my inbox from agencyfaqs!
How’s life? Hope all is cool. I was browsing through some random crap on Youtube when I found this message. I think it is the same guy who tried to hack into the TV station. Looks like they got him finally.
Check it out.
so i did...
the video is called 'Hacker's Last Message'
So well.. it was an ad, for NeoSports online portal.
Neosports is a sports channel in India launched by Nimbus Communications Ltd in 2006. Basically it's a cricket only channel, for all the cricket lovers in India. But for low visibility reasons, very few people know about it.
Based on what you saw in the video, and the fact that there is a synergy between traditional and new media, could we say, that Indian advertising is finally opening up?
Tuesday, October 2, 2007
But in this one, i pre-dismantled it and then highlight the parts of the iPod.
Dismantled IPod Mini - More amazing videos are a click away
Hope you enjoy it as much as I did... cheers! :P
Also make sure to be back here in a week's time, because my friend, Reema and me are going to pour lighter fluid over the iPod and ignite it. That should be quite a spectacle. We might keep some fireworks near it as well. So watch out for that!
Monday, October 1, 2007
Priya: What place?
Priya: Marine Drive
Udit:Sound's great. 4:15 then.see you there.
That's all that was said, and I was on my way to my first official PHOTOWALK with Priya!
It was great fun...climbing down onto the breakers...tryin our hand at porfolios worthy of fashion magazines, and landscape shots, that might even find their way into the next travel magazine.
Marine Drive - a famous water front of Bombay(Mumbai)
Nariman Point - best place to watch the sunset, lover's spot(they're all over the place),point where the land meets the sea. Beautiful
4:30pm - and the photowalking started.. from random shadow shots, to actual shots incorporating the sea, the rocks and civilization. Lots of shots taken. A few of them are here.
check out this shot of priya.. i think it's uber(umber!:P) cool!
So that's that.
7pm -We grabbed some Thums Up, Coke, Dahi Vada @ Sahakari Bhandar.. i glugged mine in 10 secs i think... then took a cab and headed home.. updating ze blog...
Probably next week we go to Fort, which is sort of a historic district in Bombay.
Till then, cheers from the photowalkers!
You just enter in your first name, last name and username,password etc.
Very one sided and dull!
Before i continue on about zooomr, let me introduce it.. basically it's a digital photo sharing website.. with unlimited hosting, and presently it's in beta stage... but anyone can sign in...
I just made my account on zooomr and this is what i saw..
really different and amusing i must say!
it actually challenged me to untick it and so i did..
and this was the response! :P
well so ya..that's my zooomr sign in procedure... quite fun...
the zooomr main page..called the ZipLine... reminds me of a twitter/pownce melange...and a wee bit of flickr!
if you wanna sign up for an account click here.
to check out my photos click here.
Thursday, September 27, 2007
I first heard about Monsieur Michel Gondry, when I watched the HP -Computer is personal again, advertisement.
Found out that he was the director of Eternal Sunshine of the Spotless Mind, and I loved that movie. So decided to do some reading up on him, and checked out some of his work.
I was amazed, as well, I mean, the editing style, the effects were just awe-inspiring.
I'm a novice at editing, but I learn through what I watch, and this video was really creative. In all senses of the word.
Then today while going through my feed of /SlashFilm i came across the new commercial by him, for the new Moto RAZR 2.
It's called experience. It is really fluid, and sort of very Gondry style of concept and visuals. Very appealing, and abstract, with his trademark choice of music.
The next ad is one he created for Levis. It's a black and white one. I think the concept is nice, it was for the open pocket in Levis Jeans. And a good link with the start and end of the ad. A few shots I loved was the in car shots, and the train going by with the puff of steam.
These are just a few of the ads he created which I managed to locate on YouTube.
Hope you enjoyed them, if you know any other work of his on the www, leave a comment with the link. Cheers.
When you scroll over the little icon next to a link, it opens a preview window of the link.
Check it out.
If it's intrusive, click the options wheel in the preview window and choose disable.
This is the DreamScene effect on my desktop.
Cool i must say. For a few moments after the video started, i was actually wondering if there was water in my desktop! :P
First i would like to show you this video.
Well I have always had this huge debate between which is better Windows Vista or XP. Well Vista gets brownie points at many times, and I think DreamScene might be one more of the reasons it scores.
Sure it's eye-candy, but just think you have an animated, non static display in front of you...and with me, well to have a dynamic background on this monitor is totally droolalicious!!!!!!
Will update this post once I try it out for myself. For now enjoy the video.
OH I FORGOT TO MENTION.
this is available only for Windows Vista Ultimate Edition...yes yes...Microsoft discriminates! :P
Wednesday, September 26, 2007
So anyhoo, I was just about to go for shower, and wanted the nail clippers, and dad was like, what must you cut your nails at night... i was like what? why? and he's like it's a bad omen. My reaction...right...and the moon is made of cheese. It's funny how even the most rational people, can still be god fearing and superstitious. I was surprised for sure.
Indian cultures, and not just Indian, but also other cultures, have many superstitions linked within. I dont understand why, probably it's just about the fact, that human's like to beleive in an other realm, in which, if certain things occur in our world, they somehow co-link the worlds and bad things happen.
1.Dont walk under a ladder.. bad luck.
2. Black cat crosses your path... bad luck. (i've noticed, my chauffeur, actually takes the car in reverse and then drives forward if a black cat crosses his path.
3.Mirror breaking... seven years bad luck...phew! These and many more..
I would actually lose count if i started to list them.
Now lets drift from the bad, and move to the good.
First a video.
I shall not go into detail about Ganesh Chaturthi and shall leave it to Priya to explain.
Basically, I wanted to capture, sights and frenzies of the whole festival, and that's what the video is about.
And today, well there was a whole frenzy about the I cricketers returning from a successful ICC World Cricket T20 campaign, the videos of which will be put up here soon.
Also ALL MY PROJECTS ARE OVER! woohoo! Finally..
So I guess that's all..and till next time.
Monday, September 24, 2007
Before you get worried, and wonder what the hell happened to the dabbawalas, well nothing really.
Dabbawalas was the topic for our Advertising Project and listed below are the things I designed for the same.
So basically, we said that the dabbawalas were bought over by a fictional company FoodCorp(a division of NewsCorp), which was a major player in the packaged retail food sector in India.
So basically, they take over the dabbawalas, and well, then, they rename is "Mumbai Tiffin".
Then they need an ad agency to inform the public about the change.
That's where we, Solvent Solutions, comes into the picture.
This is the logo we designed for them.
So we decided on a 360' Campaign:
1> Online Media
1> We posted a video on YouTube, which was supposed to be a viral, called "Fastest Lunch Packing" to build buzz about dabbas and dabbawalas
2> We launch the hoarding campaign shown below.
3> We then launch 3 radio jingles - 2 are teasers, and one is the final revealer
4> We then have our print campaign.
5> And last but not the least our TVC.
(text might be blurred, it's as follows:
1> double shot scene: German Engineering
2> Train shot: Japanese Technology
3> Dabba packing shot : Indian Precision
4> Last shot before logo: Features about product)
Would love to hear your feedback on the whole campaign. Positive or Negative whatever it is... get commenting!
Thursday, September 20, 2007
Finally the transition begins.
The orange to pink, seems miniscule in comparison.
This is BIG.
This is MAMMOTH.
VODAFONE is in India,
and they must make their presence felt.
First the biggest takeover in Indian Business History,
many legal issues,
and yet, one winner emerges.
And now the time has come, to say, How Are You?
Hutchison-Essar was taken over by international telecom major, Vodafone, earlier this year, and the day September 20th was chosen as the day of transition from the pink Hutch logo brand, to the globally recognized black,red and silver, speech symbol of VODAFONE. A mega 360' campaign is planned to initiate consumers of this name change!
The deal enables Vodafone to reach viewers across 13 channels in five languages of Hindi, Tamil, Bengali, Marathi and English. The 13 channels from the STAR bouquet include Star Plus, Star One, Star Gold, Star Movies, Star World, Channel [V], Star Utsav, Vijay, Star News, Star Ananda, Star Majha, National Geographic Channel and History Channel.
Maxus is the media agency and O&M is the advertising agency for the print campaign i think(need to confirm)
wow! that's quite a lot happening!
Information via: exchange4media
Sunday, September 16, 2007
FUN and FURY
would be it.
It's been fun to be working on projects, learning new softwares, making my first magazine,partying,sleeping, consolidating friendships.
So many I lose track. 1 project still left(that falls in fury section). So we had the Ad Individual Project submission, good stuff definitely, take good ads, take bad ad's and recreate them.So basically analyse and work like an ad agency. Definitely engaging.
Then there was the culture studies project, a documentary on media culture... it was clearly fantastic fun shooting it, and then was editing, which was a bitch,but a learning crazy experience none the less.
Then... the journalism group project, a magazine, we chose the topic food, and the magazine was called Bhukkad (in hindi means person who eats too much).Designed the layout in Illustrator, the first time i worked on it, so quite pleased with the outcome. Our coordinator and prof, loved the magazine, the layout and the content, so bottomline yay!
Then.. now we have the ad project coming up, which is huge, but quite agency like nonetheless, and should be fun, because most of my group members are those who I havent really worked with in the past. A new experience. Looking forward to it.
PR, Public Relations.Another documentary. Our topic (Reema and Me), UnHealthy Youth, so everything from smoking, drinking, insomnia, to junk food! That submission my loyal readers is on the 20th, which is in 4 days, oh boyy are we screwd!
Went for Harshita's Birthday, last Saturday, and was good fun, she left for UK, this Thursday(missed the party!)...sigh... will miss her!
(PIC: me..looking like a dead dog, and harshita at prevae)
Then mom headed out of town so we had a V to the A and B to the W party. Was it fun! Hell yeah! You can read about a spectator's view on Priya's Blog( yes yes, she was the first one to write about it!), and well my view, was one of getting tobasco sauce into my eye(it burns!), and dancing like a maniac, falling, and wiggling my ass(amn't I crazy)... oh I almost forgot, and clicking some quite amazing pictures *under the influence* of Priya... shots she could use in a fashion magazine, or as her portfolio(yes I'm not being modest!)
(PIC: Me,Malvika and Reema)
So the party attendees:
(PIC: Reema,Me,Priya and Tanima)
Malvika,Reema,Priya,Purab,Tanima(she's the culprit who poured tobasco in my eye!) and Monali.
So we had a stay over, not all but Malvika,Reema,Purab,Monali and Moi. Reema absconded..where to I will not say!
(ME DANCING LIKE A CRAZY DUDE WITH ASS SHAKING INCLUDED)
All in all a fantastic party.Loads of chocolates, and stuff(listed on Priya's blog)
Purab stayed over last nite...was in a zonked mood(scroll to almost end of FURY section)
But the whole time was fun....we recorded this crazy as video... it's a parody on the song "Lonely Goatherd" from the Sound of Music.
*PLEASE NOTE WE DO NOT MEAN TO INSULT ANY RELIGION,PERSON LIVING OR DEAD THROUGH THIS VIDEO AND IT WAS JUST MEANT AS A BIT OF HARMLESS FUN. IF ANY OF YOU HAVE OBJECTIONS TO THE VIDEO, LEAVE A COMMENT AND I WILL REMOVE IT.*
And today is Sunday, slept like a log, till 3 in the afternoon, woke up, watched India get pulverized by New Zealand in the 20/20 Cricket World Cup. Then watched Kimi Raikonnen kick Massa, Alonso and Hamilton's arse in the Formula One Belgian Grand Prix... woohoo!!! Kimi you are true world championship material!
NOW AFTER ALL THE FUN I HAVE HAD OVER THE PAST WEEK, THERE IS THE FURY.
Lazy people,Lethargic, Disinteresting, Stress, Overworked, Dissatisfied, Freedom.
Group people can be very lazy and so disinterested. I mean i have working ethics. A) I would not get my projects done by professionals. B) Even if I didnt know a software I would try to learn it before saying that oh, I just dont know the software!
Then I've delayed my Journo Group project by 4 days now, and I cant seem to get down to doing it. Not coz I'm lazy but coz I just cant think straight, and this project has been bearing down upon me, and sort of *I* put it on the backburner.
Anyhoo, I need to get done with that tonight, anyway, anyhow, come hail or storm!
The other fury, overdemanding mom, she made me make a poster, ticket design and print ads for her play, 'Flawless'. Ack... I was soo irritated and dead, it isn't even funny!
But that's the final product below, let me know how it is.
Last night was sorta crazy for me, cause I had these crazy suicidal thoughts(dont even begin to ask why!) So called up my blood-bro Purab, and i love that guy, cause even without me saying anything he suggested to come over, dunno what I'd do without him...
Then my voice of reason, Reema, I called her up, and she immediately realized that it was coz I was overworked(yes I keep thinking it's hundred's of other reasons like relationships and bla), and hehe..she asked me to drink water.. my reply, "Im not thirsty,"to which she bellows, literally, "DRINK IT!".. and i scurry like a mouse!
Purab stayed over(rest of the thing is fun..so scroll to the above section)
So I had a tiff with my parents today, and then resolved it, which puts me at ease... cause it was the mother of all tiffs, if there ever was one!
So well my next post, is going to be on family, and finally, at the end of 18 years almost, my understanding of it...
Monday, September 10, 2007
To the rivulets edge,
Where the arid land meets,
The violet beds of crimson reds.
A lone car travels,
Along the black snake,
Twisted around the mountain,
Like a prey in its vice.
And as the sky roared
And the mountain shook,
A vain little brook,
Flowed on like a crook.
Twas then that the lighting struck,
And sparked the vast beds of grass,
That had yellowed with the passing rain,
And were brightly set aflame.
But as the grass burnt
And the car tumbled,
A lone voice was heard from deep within the jungle,
A voice that said all was not lost.
For the grass would grow again,
And the car would move again,
And the rivulet would flow again,
And when the twain do meet,
Life would brew again.
Thursday, September 6, 2007
take a major deodorant brand,
take the music channel of the youth,
add the biggest film industry in the world,
add scandal and gossip..
what do you get??
and as the video says.. "THE TIGER OF TESTOSTERONE WAS NOT A MAN, BUT A CAN!"
THE STORY TILL NOW
On the 23rd of August I broke the story that Silky Kumar was an Axe Campaign.
The agency(now i know is BBH Asia Pacific) didnt deny the story.
They sent an email, which obviously was blogged, bcoz it sounded like a threat.
The buzz spreads around the blogosphere(WATBlog,Trak.In,Supriya Narang,IdeasMarkit)
So then, what happens.
They denied it was so.
Then a website, exchange4media, finally on September 6th publishes the truth.
And so, voila.
Here we are,
it's 6th September,2007, and I'm about to publish all the videos,
surrounding the Silky Kumar story.
Lets start with the Initial Video:
Silky Kumar - The Tiger of Testosterone
Silky Kumar - The Krazy Fans
Silky Kumar - The Big Expose!
Is the Indian Media waking up to the phenomenon that is web 2.0?
That is my question to you.
Leave your comments here, and Priya and Me, will discuss it in detail on our WireBlue podcast (yes yes.. smurf & smurfette's identities are revealed!)
Tuesday, September 4, 2007
its moving under you,
it may pull itself,
from under you,
unleashing the savage.
The twisted homes,
the wooden pillars,
crushing a woman,
baby in womb,
the silent cries.
alone in the home,
fire eating away flesh,
a silent death.
a flash flood,
Kiss the ground,
when it moves,
Wednesday, August 29, 2007
This is a video i made today on Pinnacle Studio Plus.
I just bought it today..
and need to use it to edit a documentary for my project.
what better experiment, than a music video
so it's an Enrique love song "Hero" (yes girls swoon)
and the kickass chick song, Avril Lavigne's "Girlfriend"
So guys n gals get ready to rock to the crazy sounds of Avril,
with the sensuous images of Jennifer Love Hewitt(drool men!) and Enrique(for the chicks)
comment if you like! :P
Saturday, August 25, 2007
This is the third time the F-1 Grand Prix is being held in Turkey.
16:32PM - Takuma Sato, is the first of the runners to start his Q1 Session Qualifying Lap.
16:34PM - Sato aborts his lap. Yamamoto and Sutil spin at the same corner.
- Sebastian Vettel is on his qualfying lap.
- Alex Wurz gets provisional pole. 1:28:550
16:35PM - Rosberg on his qualifying lap.
- Schumacher takes 2nd, demoted by Rosberg
16:37PM - The order presently:
Rosberg, Kovaleinen, Coulthard, Wurz, Trulli, Fisichella, Button, Webber
16:40PM- Kimi Raikonnen takes provincial pole (1:27:294), followed by Hamilton.
16:41PM- Alonso demotes Hamilton to take 2nd.
3mins remain of Q1 Qualifying.
16:43PM- Cars headed back to the pits, Fisichella heads back out for another lap.
The order presently:
Q1 Session is officially over, only cars on track now times will count.
16:45 PM - Davidson, takes 8th..superb stuff.
THE ORDER FOR Q2:
-------A Break Now.. phew-----------
Q2 Begins, but no cars on track yet.
Track Temp is ^ - 52'C
16:54PM - Alex Wurz is the first man out.
16:56PM - Wurz takes provisional pole.
- Webber and Davidson are out on track.
16:58PM - Trulli, Coulthard,Webber, Rosberg.. the order till now.
17:00PM -Raikonnen takes pro pole(1:26:902), Hamilton out on track as well.
- Raikonnen,Hamilton,Massa the top 3 now, and Alonso is on his warmup.
17:02PM - P1 for Alonso till now, and Kubica, takes 5th fastest.
3 Mins more in Q2 Session.
17:09 - Davidson gets into the top 10 in 8th, but gets bumped out by Trulli and Fisichella.
The order at the end of Q2:
Alonso, Raikonnen, Hamilton, Massa and the rest.
-----------A BREAK AGAIN-----------
17:15PM- Raikonnen leads the cars out to start Q3.
17:20PM -Raikonnen sets the fastest lap(1:28:501), followed by Hamilton.
17:23PM - The order presently: Raikonnen,Hamilton,Heidfeld,Massa, Kubica, Alonso, Kovaleinen, Trulli, Rosberg, Fisichella.
17:27PM - Kimi takes pole by .95 of a second, followed by Hamilton, Massa takes the pole by .0026 of a second, Alonso goes 3rd.
Last 3 Mins of Qualifying in Q3
17:31PM - Massa takes pole in Qualifying. Hamilton 2nd, Raikonnen 3rd, Alonso 4th.
The order at the end of Q3 is:
Massa, Hamilton, Raikonnen, Alonso, Kubica ,Heidfeld, Kovaleinen,Rosberg, Trulli and Fisichella.
So the order on track is:
Ferrari, McLaren,Ferrari, Mclaren, BMW&BMW,Renault,Williams,Toyota,Renault.
So that's all for today.. catch you tomorrow at 5:30PM.
Friday, August 24, 2007
I'm writing to you from the ad agency responsible for the Silky Kumar video.
We've read your blog and would like to congratulate you on figuring out that this is an Axe ad.
However there is a significant twist still to come in the Silky story which will be revealed shortly.
We deleted your comment (and please note, we did not choose to block you from commenting again) because we felt that as you were privy to inside information, yourwas not a natural one.
We are happy to tell you the whole inside story of Silky, and to have you blog about it but would like to ask you nicelyot to keep posting comments saying 'it's an Axe ad' at this stage. Say whatever you want about Silky but please don't spoil all our hard work for us!
I hope this is ok for you, please let me know your thoughts - we're always interested in talking to people who find our work interesting.
He asked for my thoughts and here they are …..
We've read your blog and would like to congratulate you on figuring out that this is an Axe ad. – THEY OBVIOUSLY DIDN’T DO A GOOD JOB!!!
We deleted your comment (and please note, we did not choose to block you from commenting again) because we felt that as you were privy to inside information, your was not a natural one. – DID HE JUST SAY PLEASE NOTe WE DIDN’T BLOCK IT …
I say go ahead block it, but just for your notice, there are other mediums there how many do you plan on blocking. About inside information, you can grill everyone in you team, their friends, family, relatives and you would conclude it’s not anyone there. Cant you live with the fact that there is someone out there who is Smart, and beat you to your game. If you cant bad luck.
We are happy to tell you the whole inside story of Silky, and to have you blog about it but would like to ask you nicely to keep posting comments saying 'it's an Axe ad' at this stage. Say whatever you want about Silky but please don't spoil all our hard work for us!
Please note he SAYS WE WOULD LIKE TO ASK YOU NICELY – That’s the sort of line I would use as a threat “ im telling you nicely now or else ill raise my hand sorts” Don’t you think.
If you wish to use Social Media “unnamed Agency” 1st Understand, cause when you don’t understand it, this is what happens, you land up replying which sounds more like a threat, and then you get your target audience – ME offended. And then I make this even more Viral, and then you try and block it.
Social Media is simply, for the people by the people of the people. It is the height of freedom of expression. If you don’t understand that, then there is no use in delving in social media.
[[PLEASE NOTE: I HAVE NOTHING AGAINST THE CONCEPT, THE AGENCY, THE CLIENT OR THE CHANNEL. I THINK IT'S REALLY INGENIOUS AND WELL EXECUTED, MUCH LIKE THE VIRAL CAMPAIGNS TODAY, MY ONLY GROUSE IS AGAINST THE EMAIL THAT WAS SENT TO ME, AND THE FACT THAT MY COMMENTS WERE DELETED. TO PROTECT THE PRIVACY OF THE EMAILER, I SHALL MASK THE NAME. CHEERS]]
Thursday, August 23, 2007
Teaser campaigns, be it TVC's or print , are gaining acceptance among advertisers.
First it was the Sunsilk Campaign, which had this music video playing on MTV called, "Friday Night Fever", made you think it was an actual song, by a new artiste or something.
Then in a week or two's time, they followed it up with launching this range of four new shampoos from Sunsilk.
Sunsilk is an offering from Hindustan Unilever Limited(HUL), which is one of the major players in the FMCG sector in India.
I just realized while writing this post, that another product from the HUL stable is Axe, which is sold abroad as the brand Lynx, a product from Unilever.
What do I have to do with Axe?
Well for the past month or so, there's this new music videos doing the rounds of MTV in India.
Which video and who's the star?
The song is called, "Scent of Desire". Sounds like a Beyonce or latin pop sensation number doesn't it.
Well it isn't. It's a purely Indian song! The singer is none other than (brace yourselves people),
And here is Silky, in his brand new single, "Scent of Desire".
Well I was as well. I mean, well the song was catchy, and it seemed crazyass and wierd, but still, if MTV is showing it, then must be some singer.
But I'm in the media sphere,and my primary interests are advertising, so I decided to do a bit of googling, on Mr.Silky Kumar.
I found a blog on RealTravel by Shans, who was one of the foreign gals in the video, and there, well I learnt the truth, that this was a promo video for a new Axe Deodorant.
I also did some searching on AgencyFAQ's, and found that HUL, was planning something similar to the Sunsilk campaign, for the Axe Deo, but as usual there wasn't much there about it.
The funny thing is, on YouTube, the comments section, most of the comments are by someone who joined like a week back, and all different id's yes, but all saying, that either they know Silky Kumar, or that they are soo in lovvvee with him..
I agree I made communities to promote my blogs and stuff on these sites, but that was blog, but I must agree, it's basically the industry realizing that there is a huge influence of social networking and word of mouth on the visibility of a brand. In general the internet, as a visual medium, plays a huge role!
Go for it HUL and Axe, hope I didn't burst your bubble! :P
Videos Courtesy: YouTube
Wednesday, August 22, 2007
So I grab a nice sandwich at Croissants, and remembered about the other day, how I was sitting there with Ambarin the other day, and spotted this pretty gal at the table opposite us, who kept looking my way and randomly smirking.odd... anyhoo, well yes, I did try to get her number, used the ol' "i have a project, would you like to be a part of it" jazz... didn't work...Ambarin had suggested that I say I'm an artist, and I wanted to paint a picture of her, but that just sounded cheesy..coz A) I'm no artist and B) I CAN'T PAINT IF MY LIFE DEPENDED ON IT!. She'd end up looking like a stick insect with an oversized head!
Anyhoo, after the sandwich, I walk past this sign which says, "BUY ORIGINAL TRANSFORMERS TOYS ONLY FROM FUNSKOOL"... I ran to the store..rummaged through the toys... they sucked.. dissapointed.. I pondered, about asking dad to get me some from the US. I just saw the movie recently, and though I'm not much of a sci-fi fan, I liked the movie, I was a transformers fan, at one point in my childhood, dont quite remember when though!
(IMAGE:THE CONDUCTOR AND THE CROWD)
So then after that short stint of eating and reminiscing at Croissants, I walked to Marine Drive,all the while talking on the phone. Priya called, all her random train jewellery shopping stories and plans for the day. Stood about on Marine Drive, the sea lashing below me, and then I suddenly spotted the 108.
I thought, "Hmm.. should I take the bus or should I take the cab??"
Decided to run and catch the bus instead.
It was like I was entering a shrine or something. I mean I cant remember when I last took the bus back from college. Well the seats for usual, the conductor had changed, I remembered there being an older man, but anyhoo.
Bus was mostly empty, some teenagers, listening to their iPod's and girls talking on their cellphones. A connected world yes, but nonetheless, distanced!(IMAGE: VIEW FROM BUS WINDOW..THE BEACH AND THE SEA!)
I decided to make the most of my bus journey, looked out, saw the sea(yup I saw the sea!), looked at people walking on the promenade, looked at the flashy cars whizzing by.
Then started looking around the bus. Saw the conductor, his usual brown khadi uniform. The bus, well, red, and everything looked pretty much the same. There was the usual allocation of seats for women and for disabled persons.
As my eyes glanced across the bus, I noticed something I hadnt seen before.
IT WAS PINK! IT WAS A BOX.. NO WAIT.. IT WAS A PCO????(IMAGE: THE PINK PHONE AND THE BILL PAYMENT BOX, DRIVER IN BACKDROP)
A public phone?? In a bus??
I walked upto it, and look at it befuddled!! Many people, stared at me as though I were some alien. I looked at it again. "HUTCH PCO". Well i'll be a monkey's uncle! It was an actual public phone, in a bus. Wow! Who needs a cell phone?
I went and sat back in my seat. I looked at the conductor again, and pondered.
Is privatization a boon or a bane?
I mean our BEST(Bombay Electricity,Supply and Transport System) is government run and stuff, and there have been many talks about privatizing the sector. But in a sense, when you privatise, since everything is based on rules and regulations, and following norms, you get a very artificial atmosphere. The true emotions are those which are visible in any government run setting. Be it happiness, sadness, anger, disgust, whatever, it's all crystal clear. Privatization sort of veils these very essences of humanness in us. After all it is the image of the corporation that matters, and everything must be moderated. So in a sense, is government control good?(IMAGE:THE SCHOOLKIDS TRYING TO CROSS THE ROAD..sigh..memories)
On this question, I got off the bus, and diagonally bolted across the road.Saw these kids on the other side, still waiting to cross.Reminded me of when I used to get off the school bus, and see adults crossing the road. Strange feeling.
So these plethora of thoughts plaguing my mind, I walked on home, as usual, deep in thought, and this time, sweating profusely.
Monday, August 20, 2007
I found out that Agnee is a young(1 yr old or so) Indi-Rock band, a collective of three individual styles of composing and performing. The members are Arijit,Koko and Mohan. Read up about them on their website
The songs move in genre from Folk-Rock and Pop-Rock to straight up Pop, and incorporate elements of Funk, Jazz and Carnatic music as well.
These are two of the tracks by them i love:
Let me know how you like the songs and videos
Videos Courtesy: YouTube
Friday, August 17, 2007
the rays of the sun,
clear and pristine.
immersed in me,
blood coursing through their veins.
looking for answers,
questions of long ago,
questions of epiphanies.
the human nature,
the human mind thinks,
feelings sweep through,
ceases to flow.
a light sensation,
ripples, no more.
Thursday, August 16, 2007
why do i say so?
Well karma,means the acts you commit. Be it good or bad. That is karma. But then how can you define karma in today's existence.
Good karma. Throughout the ages, good karma has been considered to be helping others, or doing good onto others, such as the Bible says, "Do onto others, and you would wish to be done onto you".
Truth or satya, is the cornerstone of good karma. Are the means of attaining or acquiring truth questionable? Or can any form by which truth is attained, even if it means to stoop to levels that may be considered bad karma, be accepted as "for the greater good".
If you have to kill someone, or threaten them,to find out the truth in their actions, is that good karma?
Bad karma. A widely debated concept. All your sins,talking ill of others, and your wrongdoings would fall into this category.Lies,deceit,violence. The very essence of bad karma. In today's world, bad karma could range from lying to your girlfriends, or random fibbing and flattery.
Distortion of the truth. For whatever reason. Be it to preserve someone's feelings, or be it, because your afraid of telling the truth, or just for your selfish reasons.
I can talk about good and bad karma because I know that I have engaged in both and I am willing to also accept that I pay for my bad karma, and relish my good.
I have hurt people by my words, I have hurt people who have loved me in ways that I do not think I could possibly be forgiven for. I have broken people's trust, and belief in me, and I accept it.
I accept that, and I know I pay a price for it. I hurt a lover's sentiments, and I pay the price for it with my relationships. To scorn love, is to scorn the very essence of humanity. And by scorning a love which was dear to me, I have been scorned, by those I have loved, and I have been humiliated, but I accept it with open hands. For I know, that when you do a wrong onto others, it does come back onto you.
Love is a very volatile concept. In love all seems rosy,but out of it the world seems bitter. But if you've been scorned, rather than blaming yourself, or your lover for the pain you have been caused, do one thing. Accept.
Accept that you have done some wrong according to the Divine Court of Justice,for which you are paying the price, but remember this as well, that the person, who has hurt you, has attained bad karma, and the vicious circle of right and wrong will continue, and they too will one day,face divine justice.
An end of a relationship, is not the end of the world, it's the start of a new beginning.
Tuesday, August 14, 2007
What happened to me, from a first time drug user to a drug addict?
What happened along the way?
What caused me to drift away?
Was this my purpose or was I confused?
I know probably at the start of the story you’ve already stereotyped me as one of those who is detached from society antisocial and self-involved. I will not try to influence your perception of me in any way but request you to just read through my story. It at the start seems like any run of the mill story but all I can say is that in such a position I could have done no better.
My father died while I was only 13yrs old. Mum was an emotional wreck. The trauma of his death affected her deeply and it was something she could not get over. She started hallucinating and imagining certain scenarios that were not present. Dad believed in trust funds and life insurance and left us quite a tidy sum which enabled us to live the way we were. Mum had a master’s degree in economics so she took to teaching at a local college. Though at times she did hallucinate in class, she would stare at a student or off into the distance as if in a trance.
In school I felt the absence of dad whether be it during any functions or any discussions even. Dad to me was more of as friend than a father. He had directed and guided my life for those 13 yrs and made me the 1st class student that I was. It was difficult. My classmates mocked me. They made fun of me for not having a father. I would come back home, move quietly into my room, sit on the floor and weep. Later on, when I’d leave the room for dinner I couldn’t look into mum’s eyes I could not see a broken woman there. It was really difficult. Mum would have her hallucinations at home too, I tried calming her down but would soon realise that she would calm down on her own.
Life went on. I had to drop out of school. I went to Manipal to study hotel management. While at Manipal, without the guidance of mum, I did not know what was right and what was wrong. It was then that one of my hostel mates introduced me to Charas. It was a unique combination of herbs, plants from the hills and nicotine. I experienced my first high. Charas made me forget any worldly cares, any issues, any problems. I felt for once, free. I felt like I could fly away like in my dreams. But I was not dreaming.
I finished my two years at Manipal a first time drug user to a daily addict. I used to steal and bully other hostel mates into giving me their money so I could but more from the local drug pedlar. I took a train back to Mumbai. Back to the city of dreams.
I started working at a local three star hotel. About two to three months after my work there had commenced, mum passed away. I was now twenty with no one by my side.
My closest relation left was my uncle. I thought that he would support me in this time of need but instead he chose to come into my room at nights and take advantage of me. When I’d tell my aunt about these incidents she’d turn a deaf ear and accuse me of maligning “a great man”. I wanted to get away. I continued to work at hotels for about a year or so but then, I decided to switch my career and move to the high flying bollywood makeup industry.
I needed a mentor and found one in Ronnie Walia. Ronnie was like a father to me. After my own father, he came next. He taught me everything about the make up industry but at times I hated him. He had brought me back into the world of drugs, alcohol, illness and relationships that I wanted to stay out of.
As they say, there is nothing as a free lunch. You have to give to get in return. In this case, I had to sleep with him. I soon branched out into the make up industry on my own but I could no longer love a woman. I treated them now more as goddesses than the someone any man could love. But my life was far too messed up for me to comprehend. I had no direction. I had no real friends. All my partners wanted only physical relations. I had no emotional respite and hence turned to drugs to take me out of this hellhole.
I began smoking cannabis, weed, I took crystal meths and heroin. Most of my money was spent on cigarettes and drugs. I didn’t know when to stop. I needed direction. I couldn’t check into rehab as I was still making my mark in the make up industry and it was hard to get by with what I earned. So, the addiction, same sex relationships and unprotected sex continued. I approached psychiatric counsel but it was of no help.
I was given medication but with increasing stresses and tensions and mounting insecurities in relationships the drug intake increased. Sometimes, if drugs were unavailable, I’d try to achieve the temporary high by sniffing white ink in desperation.I tried to get away. I tried yoga. I tried everything I could but with no avail. Its been many years now and still haven’t gotten off the addiction. My life has taken a stable turn but the addiction refuses to cease. I need help.
This is a fictional tale, written by me about a guy suffering from drug addiction.
.requiem for a dream.
life ticks by
the winds whistles past my ear
i see your face
glistening in the moonlight
these last ten minutes
the cars on the road below
the man sits
and sells his wares
a little boy
licks an icecream
i look at your hands
these last ten minutes
your dark silhoutte
standing before me
is it the last thing i'll see
the light flickers above my head
i see your faint smile
your lips parting like
the petals of a rose
i close my eyes
the minutes have passed.
Monday, August 13, 2007
Like it’s a real sure thing
But every time you fall
You get your ass in a sling
You used to be strong
But now it’s ooh baby please
’cause falling in love is so hard on the knees"
~Falling in Love, Aerosmith
I dont think that teenage crazy love could be defined in any better way, than the above stanza from Aerosmith's famous song.
I was just listening to the song, and reminiscing. And maybe I had an epiphany(to quote Innuit woman in The Simpsons, "realization of a divine truth!")
But this epiphany I have had many times in the past.
I fall in love, so easily, and then think that maybe she's the one for me, and then maybe I do something wrong, or I don't do anything wrong and well things end.
(No no I'm not sobbing and crying bitterly at this stage, I'm just contemplating, my close friends will know I do that a lot!)
I look back at my relationships, and wonder to myself, each of them, had been at the start of it, this euphoric experience, a feeling on being on 999th heaven, and this continues, and I do a lot of crazy things for the person I'm in love with, but then at the end of it, I either get BORED when there's no reciprocation from the other end, or just I get negative vibes, which in short say back off.
But that euphoric experience, the initial high,like jumping from an airplane, or the first swig of a chilled beer, is definitely worth it. Yet, what happens at the end of it. Well falling in love is hard on the knees.
But is it not that you need to know that you can get hurt, realization and not denial, which is the ultimate truth, the ultimate strength, and yet the ultimate weakness.
But a weakness, can be "transmorgified"(Calvin & Hobbes), into something, that is more a strength than a weakness, and that's what I think falling in love, helps you do.
Think about it unless you fall in love,you dont experience the euphoria, and you dont experience the 999th heaven.
So what if you fall and get hurt. You'll fall in love again.
It's the human heart.
tracing my lips,
her warm breath,
on my neck.
i look at her,
emotion wells through me,
lashes away at the shore,
flow no more,
Eyes Sea by *emaghrabi
Sunday, August 12, 2007
The weekend is almost over, it's Sunday already. It's been a lazy sorta weekend. But with the project submission bearing down me on Monday, well, I'm surprisingly relaxed. :P
Just woke up a while back.. haven't been blogging for a few days...don't really know why...too many things have been happening.
Just ate some pancakes and drank some cold coffee, yumm!
First my digital camera, a Canon PowerShot A550, got stolen from my bag, in class. I mean that's the height of kleptomania. I got fired at by my parents for obvious reasons. But I will leave no stone unturned, in catching the culprit, because I know that he/she is in our class.
Yesterday was a interesting day.
Well first, I actually landed up for the Culture Studies lecture, which would be just my third time in that class. So anyhoo, this prof,Archana Mishra, decides to give us a Pop Quiz. I mean what, are we in the second grade!! So well, she started writing the questions on the board. I immediately had three issues:
- Her handwriting was terrible
- I didn't know what to write
- She seemed to have religious bias in her questions
But point 3, well around 10 people in class felt the same thing, that her questions had a religious bias, as she only asked questions about a certain religion, though the class was culture studies.
So I stood up, and made my opinion heard, that we felt that her questions were religiously biased, and asked her to discuss about global cultures as well.
!AND THEN SHE MADE A BIG MISTAKE!
She points at me, and tells someone else in class, "These people are so ethnocentric..."
I was like, mothafucking hell, what I'm ethnocentric because I want to discuss global cultures.
UNLESS I'M WRONG, NO-ONE MAKES SUCH A LOOSE STATEMENT ABOUT MY BELIEFS!
She was going to be at the receiving end.
Now the first line of the blog was the first thing I said, I shall quote the rest as I said it:
"Also, I think the dictionary says, that ethnocentric, is someone who thinks that one's culture is superior and other cultures are lesser, so unless the definition has changed, I don't really think, I'm ethnocentric!"
"We're in a culture studies and we should be studying all cultures, not just one culture, I think that's why I've taken this class!"
"That's my point of view, and the point of view of around 10 people in this class, so now do as you please, I've said what I had to!"
She was dumbfounded! Oh ya! That felt super!
Then in the evening I went to watch a theatrical performance at Prithvi Theatre in Juhu with my parents! A play by Dinesh Thakur, called Mitr, about an old man's quest to find a friendship. Hilarious play.Good fun.It was a satire in a sense.
So anyhoo, after that at my behest, we met up with my dad's friend's at Lotus Cafe,J.W. Marriot. Good chatting up with them, and randomness.
(No drinking for me, after the Polaris post-celebration fiasco!)
So then that was, that, a crazy week,losing my camera, giving a prof,a earful of words she'll never forget. Fantastico!
Thursday, August 9, 2007
So anyhoo, i was talking to my friend Reema over the phone, and we were just "randomly" chatting about stuff, and then we were talking about me writing poetry. So I was like, ya I write poems either when I'm in love, or I'm hurt. So basically, I was like I take "random" sheets of printer paper, pick up any "random" pen, and just "randomly" pen down some lines. You SEE! She burst out laffing, she was like, I know random for every other thing.."oh you just randomly kissed a girl back then, and you randomly were dating someone!". Yes, I mean seriously this whole over usage of word in all sentences I say can get creepy.
But the thing is, every other month, I get hooked on to a new word, which i just keep on, repeating, at every other place.
When I first got into BMM, it was "Basically". Basically this, and basically that. I wouldn't stop. I remember they used to mock me in class, going like, "So Basically,"... yup! That was that phase..
Then I've used words like D'oh, Doi,all that jazz,anyhoo(lately, for i have no clue what reason)..
and then there's the most horrible word!
LOL! Lol or Laugh out Loud, is a term used during electronic chats or conversations, via email or instant messengers. NOT TO BE USED IN REAL LIFE!
And this also forms one of the phases of word usage I've been in. Malvika, would get soo pissed off with me. She'd probably tell me a joke online and I'd type 'ha ha'.. and if she told me something funny in real life, maybe in person or on the fone, I'd mutter, 'LOL'. She'd say, "Dude u fucking idiot! You laugh in real life, and say LOL online.. not the other way around!!'..
good heavens, how much i must have frustrated her with my LOLing.
Now to come to the crux of it.
What is random? If you've read Priya's post on it, you might have a fair idea.
But maybe random is not what you say without filteration alone. It is something, that you look for in someone, who you do not know, it's a craving for this different sensation, which makes the person in a sense alien to you, so that you can have the enjoyment of discovering them. This alien sense is lost once you have discovered about the person, and the randomness, tends to dissapear, and then you think the person, has become very, predictable.
But randomness, is an inherent quality in a few people, and being random is not just words or sentences that seem different.
Randomness is a persona. It is not something that you could possibly search for, but one that presents itself to you. If you ask for randomness, it will disappear. It is the very essence of a person, who is able to create a different aura around himself at different moments of his life. There is this trait, which defines them from others,which is of being not only able to talk without filters, but also through his words, create a sense of belonging, while at the same time staying distant. That my dear friends is random.
So I use random a lot, but am I random.
Perhaps I am, perhaps I am not. But I'm not here to judge myself or others, so I ask you, are you random?