Thursday, September 20, 2007

Vodafone to Hutch - The Transition

9pm on 20th September 2007.
Finally the transition begins.
The orange to pink, seems miniscule in comparison.
This is BIG.
This is MAMMOTH.

VODAFONE is in India,
and they must make their presence felt.

First the biggest takeover in Indian Business History,
many legal issues,
battles ensue,
and yet, one winner emerges.
And now the time has come, to say, How Are You?

Brief History
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Hutchison-Essar was taken over by international telecom major, Vodafone, earlier this year, and the day September 20th was chosen as the day of transition from the pink Hutch logo brand, to the globally recognized black,red and silver, speech symbol of VODAFONE. A mega 360' campaign is planned to initiate consumers of this name change!
The deal enables Vodafone to reach viewers across 13 channels in five languages of Hindi, Tamil, Bengali, Marathi and English. The 13 channels from the STAR bouquet include Star Plus, Star One, Star Gold, Star Movies, Star World, Channel [V], Star Utsav, Vijay, Star News, Star Ananda, Star Majha, National Geographic Channel and History Channel.
Maxus is the media agency and O&M is the advertising agency for the print campaign i think(need to confirm)
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wow! that's quite a lot happening!

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Information via: exchange4media

3 comments:

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Supriya Narang said...

did u check out the new VODAFONE -hutch ad.. the hutch doggie is still there.. :)

Experimental Mania said...

ya i did.. the ad is nice and simple... nice transition from hutch to vodafone..
but i think the RED all the time... hurt the eyes!