Monday, September 24, 2007
Mumbai Tiffin - The New Dabbawalas
Before you get worried, and wonder what the hell happened to the dabbawalas, well nothing really.
Dabbawalas was the topic for our Advertising Project and listed below are the things I designed for the same.
So basically, we said that the dabbawalas were bought over by a fictional company FoodCorp(a division of NewsCorp), which was a major player in the packaged retail food sector in India.
So basically, they take over the dabbawalas, and well, then, they rename is "Mumbai Tiffin".
Then they need an ad agency to inform the public about the change.
That's where we, Solvent Solutions, comes into the picture.
This is the logo we designed for them.
So we decided on a 360' Campaign:
1> Online Media
1> We posted a video on YouTube, which was supposed to be a viral, called "Fastest Lunch Packing" to build buzz about dabbas and dabbawalas
2> We launch the hoarding campaign shown below.
3> We then launch 3 radio jingles - 2 are teasers, and one is the final revealer
4> We then have our print campaign.
5> And last but not the least our TVC.
(text might be blurred, it's as follows:
1> double shot scene: German Engineering
2> Train shot: Japanese Technology
3> Dabba packing shot : Indian Precision
4> Last shot before logo: Features about product)
Would love to hear your feedback on the whole campaign. Positive or Negative whatever it is... get commenting!