Take an average creepy looking dude,
take a major deodorant brand,
take the music channel of the youth,
add the biggest film industry in the world,
add scandal and gossip..
what do you get??
and as the video says.. "THE TIGER OF TESTOSTERONE WAS NOT A MAN, BUT A CAN!"
THE STORY TILL NOW
On the 23rd of August I broke the story that Silky Kumar was an Axe Campaign.
The agency(now i know is BBH Asia Pacific) didnt deny the story.
They sent an email, which obviously was blogged, bcoz it sounded like a threat.
The buzz spreads around the blogosphere(WATBlog,Trak.In,Supriya Narang,IdeasMarkit)
So then, what happens.
They denied it was so.
Then a website, exchange4media, finally on September 6th publishes the truth.
And so, voila.
Here we are,
it's 6th September,2007, and I'm about to publish all the videos,
surrounding the Silky Kumar story.
Lets start with the Initial Video:
Silky Kumar - The Tiger of Testosterone
Silky Kumar - The Krazy Fans
Silky Kumar - The Big Expose!
Is the Indian Media waking up to the phenomenon that is web 2.0?
That is my question to you.
Leave your comments here, and Priya and Me, will discuss it in detail on our WireBlue podcast (yes yes.. smurf & smurfette's identities are revealed!)