Showing posts with label bmm. Show all posts
Showing posts with label bmm. Show all posts

Friday, July 15, 2011

Needs more practice

So its T minus 5 days until my GMAT exam. State of affairs: weak.

Algebra and number systems are quite confusing. Been trying to cram my formulae for areas and perimeters of squares, rectangles, circles, triangles. Not to mention, volume, which is quite a herculean task in itself.

While I loathe in the aura of slothery and non-chalance, on another hand, I'm quite worked up about little things. Things that I completely forgot about in the past.

Like collecting my BMM degree from university! It's been 2 years since I graduated and I haven't been able to make time to collect it yet. I need to submit it for my ISB diploma, so will get to locating it urgently.

In other news, Harry Potter, Deathly Hallows 2 released today. Will go watch it tomorrow. Do not expect a rosy review. I have despised the seriesince the time the first book came out.

The plan almost got canned, because Nandita got an insane amount of workload tomorrow, but luckily, the wheels of the plan are back in motion & we'll be watching the flick at cinemax tomorrow.

Wish me luck. On a final note...here's a picture of my doggie Spice...sleeping...as usual...and people ask me why I sleep so much!


Wednesday, September 26, 2007

The Bad and The Good

No this is not about a sequel to the good,the bad and the ugly. Though now is the time for sequels, considering RGV just made his Aag (remake of Sholay), and Pritish Nandy has said that he will be making the remake, the prequel, sequel and an animated version of Sholay. Overdose I tell you.

So anyhoo, I was just about to go for shower, and wanted the nail clippers, and dad was like, what must you cut your nails at night... i was like what? why? and he's like it's a bad omen. My reaction...right...and the moon is made of cheese. It's funny how even the most rational people, can still be god fearing and superstitious. I was surprised for sure.

Indian cultures, and not just Indian, but also other cultures, have many superstitions linked within. I dont understand why, probably it's just about the fact, that human's like to beleive in an other realm, in which, if certain things occur in our world, they somehow co-link the worlds and bad things happen.

Examples:

1.Dont walk under a ladder.. bad luck.
2. Black cat crosses your path... bad luck. (i've noticed, my chauffeur, actually takes the car in reverse and then drives forward if a black cat crosses his path.
3.Mirror breaking... seven years bad luck...phew! These and many more..
I would actually lose count if i started to list them.

Now lets drift from the bad, and move to the good.
First a video.



I shall not go into detail about Ganesh Chaturthi and shall leave it to Priya to explain.

Basically, I wanted to capture, sights and frenzies of the whole festival, and that's what the video is about.

And today, well there was a whole frenzy about the I cricketers returning from a successful ICC World Cricket T20 campaign, the videos of which will be put up here soon.

Also ALL MY PROJECTS ARE OVER! woohoo! Finally..

So I guess that's all..and till next time.

Cheers.

Monday, September 24, 2007

Mumbai Tiffin - The New Dabbawalas


Before you get worried, and wonder what the hell happened to the dabbawalas, well nothing really.
Dabbawalas was the topic for our Advertising Project and listed below are the things I designed for the same.

So basically, we said that the dabbawalas were bought over by a fictional company FoodCorp(a division of NewsCorp), which was a major player in the packaged retail food sector in India.
So basically, they take over the dabbawalas, and well, then, they rename is "Mumbai Tiffin".

Then they need an ad agency to inform the public about the change.
That's where we, Solvent Solutions, comes into the picture.

This is the logo we designed for them.

So we decided on a 360' Campaign:
1> Online Media
2>Outdoor Media
3>Radio
4>Print
5>Television

1> We posted a video on YouTube, which was supposed to be a viral, called "Fastest Lunch Packing" to build buzz about dabbas and dabbawalas

2> We launch the hoarding campaign shown below.


3> We then launch 3 radio jingles - 2 are teasers, and one is the final revealer

4> We then have our print campaign.


5> And last but not the least our TVC.
(text might be blurred, it's as follows:
1> double shot scene: German Engineering
2> Train shot: Japanese Technology
3> Dabba packing shot : Indian Precision
4> Last shot before logo: Features about product)



Would love to hear your feedback on the whole campaign. Positive or Negative whatever it is... get commenting!

Sunday, August 12, 2007

Lost Camera, Prof Yelled At

"Ma'am you have a PhD, and is it not that when you write a thesis, it must be based on accurate facts and figures. If that is the case, then why did you make such a loose statement!"

Yawn!
The weekend is almost over, it's Sunday already. It's been a lazy sorta weekend. But with the project submission bearing down me on Monday, well, I'm surprisingly relaxed. :P
Just woke up a while back.. haven't been blogging for a few days...don't really know why...too many things have been happening.
Just ate some pancakes and drank some cold coffee, yumm!

First my digital camera, a Canon PowerShot A550, got stolen from my bag, in class. I mean that's the height of kleptomania. I got fired at by my parents for obvious reasons. But I will leave no stone unturned, in catching the culprit, because I know that he/she is in our class.
BLOODY HELL!

Yesterday was a interesting day.
Well first, I actually landed up for the Culture Studies lecture, which would be just my third time in that class. So anyhoo, this prof,Archana Mishra, decides to give us a Pop Quiz. I mean what, are we in the second grade!! So well, she started writing the questions on the board. I immediately had three issues:
  • Her handwriting was terrible
  • I didn't know what to write
  • She seemed to have religious bias in her questions
So well, point 1 and 2 couldn't be helped. I mean what was I to do, couldn't tell her that her handwriting sucks, that would be downright rude!

But point 3, well around 10 people in class felt the same thing, that her questions had a religious bias, as she only asked questions about a certain religion, though the class was culture studies.
So I stood up, and made my opinion heard, that we felt that her questions were religiously biased, and asked her to discuss about global cultures as well.

!AND THEN SHE MADE A BIG MISTAKE!

She points at me, and tells someone else in class, "These people are so ethnocentric..."
I was like, mothafucking hell, what I'm ethnocentric because I want to discuss global cultures.

UNLESS I'M WRONG, NO-ONE MAKES SUCH A LOOSE STATEMENT ABOUT MY BELIEFS!
She was going to be at the receiving end.

Now the first line of the blog was the first thing I said, I shall quote the rest as I said it:

"Also, I think the dictionary says, that ethnocentric, is someone who thinks that one's culture is superior and other cultures are lesser, so unless the definition has changed, I don't really think, I'm ethnocentric!"
"We're in a culture studies and we should be studying all cultures, not just one culture, I think that's why I've taken this class!"
"That's my point of view, and the point of view of around 10 people in this class, so now do as you please, I've said what I had to!"

She was dumbfounded! Oh ya! That felt super!

Then in the evening I went to watch a theatrical performance at Prithvi Theatre in Juhu with my parents! A play by Dinesh Thakur, called Mitr, about an old man's quest to find a friendship. Hilarious play.Good fun.It was a satire in a sense.

So anyhoo, after that at my behest, we met up with my dad's friend's at Lotus Cafe,J.W. Marriot. Good chatting up with them, and randomness.

(No drinking for me, after the Polaris post-celebration fiasco!)

So then that was, that, a crazy week,losing my camera, giving a prof,a earful of words she'll never forget. Fantastico!

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Location Details:
Burrp.com
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Thursday, August 9, 2007

LOL and Random

You know of late, I've been using the word randomly in every sentence i say. Either randomly, or just u know, any form of the word random, such as random,randomness,randomly etcetera... u get the picture! The funny thing is I didn't even realise it.

So anyhoo, i was talking to my friend Reema over the phone, and we were just "randomly" chatting about stuff, and then we were talking about me writing poetry. So I was like, ya I write poems either when I'm in love, or I'm hurt. So basically, I was like I take "random" sheets of printer paper, pick up any "random" pen, and just "randomly" pen down some lines. You SEE! She burst out laffing, she was like, I know random for every other thing.."oh you just randomly kissed a girl back then, and you randomly were dating someone!". Yes, I mean seriously this whole over usage of word in all sentences I say can get creepy.

But the thing is, every other month, I get hooked on to a new word, which i just keep on, repeating, at every other place.

When I first got into BMM, it was "Basically". Basically this, and basically that. I wouldn't stop. I remember they used to mock me in class, going like, "So Basically,"... yup! That was that phase..

Then I've used words like D'oh, Doi,all that jazz,anyhoo(lately, for i have no clue what reason)..
and then there's the most horrible word!

LOL! Lol or Laugh out Loud, is a term used during electronic chats or conversations, via email or instant messengers. NOT TO BE USED IN REAL LIFE!

And this also forms one of the phases of word usage I've been in. Malvika, would get soo pissed off with me. She'd probably tell me a joke online and I'd type 'ha ha'.. and if she told me something funny in real life, maybe in person or on the fone, I'd mutter, 'LOL'. She'd say, "Dude u fucking idiot! You laugh in real life, and say LOL online.. not the other way around!!'..
good heavens, how much i must have frustrated her with my LOLing.

Now to come to the crux of it.
What is random? If you've read Priya's post on it, you might have a fair idea.

But maybe random is not what you say without filteration alone. It is something, that you look for in someone, who you do not know, it's a craving for this different sensation, which makes the person in a sense alien to you, so that you can have the enjoyment of discovering them. This alien sense is lost once you have discovered about the person, and the randomness, tends to dissapear, and then you think the person, has become very, predictable.

But randomness, is an inherent quality in a few people, and being random is not just words or sentences that seem different.

Randomness is a persona. It is not something that you could possibly search for, but one that presents itself to you. If you ask for randomness, it will disappear. It is the very essence of a person, who is able to create a different aura around himself at different moments of his life. There is this trait, which defines them from others,which is of being not only able to talk without filters, but also through his words, create a sense of belonging, while at the same time staying distant. That my dear friends is random.

So I use random a lot, but am I random.
Perhaps I am, perhaps I am not. But I'm not here to judge myself or others, so I ask you, are you random?

Tuesday, August 7, 2007

Five Twenty AM

Yessiree, that is the time presently.
And I've had it upto my life's worth, which Adobe Photoshop CS2. 35 pages of a word document, recreated in photoshop are no laughing matter.

So my tryst with sleep deprivation continues for one more night.

And my iTunes keeps on belting out the songs. I've kept the party shuffle, so pretty decent stuff finds it's way through. But my fav song has got to be Thunderstruck by AC/DC and Paradise City by GnR.

Well so as usual i decided to click some pictures to keep you updated:

1. What's running on my PC?
iTunes
Adobe Photoshop CS2
Mozilla Firefox - Pownce , GMail


2. Printing out the pages, that must be page 6 out of 35.



3. That's the final.. all pages thingy.. plus the new cover i made... will put that up below by itself.









4. That's me, frustrated, and only 2 hours of sleep in 48 hours. PISSED OFF AS HELL!










THE FINAL COVER. FEEDBACK PLEASE!

cheers and i think i'm gonna crash now! cheers!

Monday, August 6, 2007

Lack and Sleep and BMM

Wow.. well i think you must have definitely heard from Priya about lack of sleep on Pownce. Well I think that is a common aspect of the lives of media personnel. As I am again facing in BMM, in my sophomore year! I think I'm gonna be dead.

Basically I was up all night working on the cover page for our media studies project on Nigeria. Once that gone done, I decided to sit and edit the content. The next time I look at the clock it's 5:30am.Crikey! I had a class at 7:30. So much for that now eh!(snooze zone 1 - messy bed!)

So well my iTunes was blaring 'We Didn't Start the Fire' and I was pleasantly snoozing on my keyboard. Soon i realised, that my face was starting to mould itself to the shape of the keys, and so decided to take a short nap on the bed. That nap ended at 9:15, when I decided to ensure that Priya would not be late for work, and then, it completely dissipated, when Rohini called, and urged me to get my ass to college, be it in my pajamas even. I mean hey..early mornin, pajamas, college...umm.. not good idea!Creepy thought! (snooze zone 2 - keyboard!)

So anyhoo, I brushed, caught a cab to college, and then was back home in the next half hour..why u ask.. well the laptop was actin up, and so we decided to work from home. If only this realization had dawned earlier.(my cell..my life!)

My ears are like shutting as I type this.

The main problem, is that when you don't sleep too well at night, you cant eat much throughout the day, as it makes you feel nauseous and queasy. So that has been my case all day. Probably the coca cola early in the AM was another reason for queasiness.

So then the afternoon, was spent in doing something completely "insane and jobless" as termed by Reema. Well I'm designing all 20-30 pages of the project in photoshop. She calls it my quest for perfection. Yawn, i think i might die. (some of my work!)

Late afternoon and evening included looking at hairy dude's snaps, courtesy Priya's ogling, and random musings with her.
Also how can I forget, snacks, was a plate of chocolate chip cookies, heated in the microwave for 20 secs, one plate of sandwiches, and cold coffee*dang forgot to click a picture of this*.





And now I'm back to p those text files. Cheers, and hope everyone gets enough sleep.

Thursday, July 12, 2007

Faldero






The aroma of italian pasta..

The freshly prepared fusion style sandwiches..


The frothy, mesmerizing cold coffee..


The luscious swiss chocolate cake,


The touch of Al's in your hair,


or a dash of nail art to complete the look,


learn all you see, and more,



the essence of the experience,


that is Faldero.


Catch us LIVE

on 14th July

9am - 6pm

at the

Kishinchand Chellaram College, Churchgate

SYBMM - PR fest

Drop by right after the orientation.


Be there.

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